Participants work through a structured marketing plan framework, applying each step to their own product or service. Self-paced material covers the concepts; live sessions are used to review and discuss the participants’ own work.
The package includes the self-paced lessons and quizzes, four live session plans, a plan template for participants, and a guide for the trainer on reviewing plans. It can also be run as a two-day in-person course.
Course outline
- Self-paced: the marketing plan framework
- Live session 1: industry and market analysis
- Self-paced: customer research
- Live session 2: segmentation and targeting
- Self-paced: positioning, pricing and channels
- Live session 3: objectives and budget
- Live session 4: presenting the plans
What the package includes
- Slides and a participant workbook, written for the delivery format
- Exercises and activities with instructions and model answers
- A trainer's guide with timings and notes for each part
- Briefing calls with your trainer before the course
- Support by email or call during the first delivery
- All files in editable form, yours to reuse